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Thought Leadership, Governance, Compliance, Licensing, Marketing

Your Brand Is Only as Strong as Your Worst Activation

April 28, 2025 Team Medialake

Your brand isn’t defined by your best campaign—it’s exposed by your worst. One off-brand activation can undo years of investment, trust, and equity. In today’s fragmented landscape, consistency isn’t optional—it’s survival.

Thought Leadership

Is 60% of Your Creative Work Going Unused?

April 21, 2025 Team Medialake

Up to 60% of creative work never sees the light of day—wasted time, budget, and talent. The culprit? Lack of visibility into what exists, what’s performing, and what’s needed. It’s not just inefficiency—it’s lost opportunity.

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