At Creative Ops 2025, a standout talk urged teams to rethink visibility. The message: stop treating it as the final step in creative operations—make it the starting point. Forget big transformation projects; start small, automate one thing, connect one dataset. Visibility begins with action, not overhaul.
It’s a stat that should stop any marketer in their tracks: up to 70% of creative work never gets used. That’s not a typo. PR Daily report a staggering majority of content produced by marketing teams ends up unused. Our internal data aligns to this reality. Not because it wasn’t good. Not because it wasn’t on-brand. […]
There’s a persistent myth in creative operations: If we build the right process, visibility will follow. So teams invest months mapping workflows, tweaking intake forms, and defining approval stages—only to find that despite the perfect plan, things still fall through the cracks. Assets are late. Feedback loops spiral. Stakeholders are in the dark. At Medialake, we […]
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