Measuring the immeasurable: using AI to audit content lifecycle & ROI for FMCG brand

In order to measure content lifecycle across internal and external channels - visiblity was required across all existing channels.

Nothing existed to solve this challenge.

Existing content lifecycle efforts we're a manual, human reliant process with a high potential for error.

Implementing an intelligent marketing platform to measure content lifecycle (usage, re-use & wastage) across the entire ecosystem, providing instant insights and analysis.

Medialake plugged into ALL existing channels, syncing in real-time, without requiring teams to change the way they work.

• The transformation team successfully unifies marketing across multiple brands and platforms, streamlining processes and optimizing resource allocation.
• The platform empowers the VP, Global Head of Brands, with real-time visibility into content performance, enabling data-driven decision-making and agile marketing strategies.
• By understanding lifecycle ROI, the company identifies high-performing content and channels, maximizing marketing effectiveness and driving business growth.
• Ultimately, the FMCG brand achieves reduced complexity, improved ROI, and sustained competitive advantage in the market.