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Content Lifecycle

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Thought Leadership

Content lifecycle and utilisation are all the rage. Here’s what most enterprises are still missing.

April 25, 2025 Team Medialake

Every enterprise is talking about content utilisation and content lifecycle. Teams are producing more content than ever. But despite the noise—and the tools—most companies are still failing to extract full value from what they create. The problem? It’s not a lack of content. It’s a lack of visibility.

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