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Marketing, Thought Leadership

What Is a Medialake? Why It’s the Missing Link in Modern Marketing Operations

May 6, 2025 Team Medialake

Marketing teams are flying blind in a fragmented, AI-fueled ecosystem. Medialake connects your existing tools to deliver the visibility and intelligence they’re missing. It’s the foundation for smarter, faster, compliant marketing.

Latest Product Releases

Release Notes v1.38

May 6, 2025 Team Medialake

Features Social Media Connections are now broken down by their constituent pages on the dashboard and the reports. Resolved Issues Resolved an issue where users couldn’t edit their profile settings on teams that were disabled by admins

Governance, Compliance, Licensing

Brand Governance Isn’t Red Tape — It’s Revenue Insurance

April 28, 2025 Team Medialake

Brand governance isn’t bureaucracy—it’s protection. In a world of content chaos and compliance risk, it safeguards your revenue, reputation, and reach. Think of it not as red tape, but as revenue insurance.

Thought Leadership, Governance, Compliance, Licensing, Marketing

Your Brand Is Only as Strong as Your Worst Activation

April 28, 2025 Team Medialake

Your brand isn’t defined by your best campaign—it’s exposed by your worst. One off-brand activation can undo years of investment, trust, and equity. In today’s fragmented landscape, consistency isn’t optional—it’s survival.

Thought Leadership, Research

The hidden cost of marketing fragmentation – why global brands are losing control — and how to get it back

April 25, 2025 Team Medialake

Global brands aren’t struggling with content volume—they’re drowning in fragmentation. Siloed teams and disconnected tools are costing visibility, control, and ROI. The longer it’s ignored, the more expensive it gets.

Thought Leadership

Content lifecycle and utilisation are all the rage. Here’s what most enterprises are still missing.

April 25, 2025 Team Medialake

Every enterprise is talking about content utilisation and content lifecycle. Teams are producing more content than ever. But despite the noise—and the tools—most companies are still failing to extract full value from what they create. The problem? It’s not a lack of content. It’s a lack of visibility.

Thought Leadership

Is 60% of Your Creative Work Going Unused?

April 21, 2025 Team Medialake

Up to 60% of creative work never sees the light of day—wasted time, budget, and talent. The culprit? Lack of visibility into what exists, what’s performing, and what’s needed. It’s not just inefficiency—it’s lost opportunity.

Latest Product Releases

Introducing Medialake v1.29

August 21, 2023 Team Medialake

Introducing our latest features

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