The average CMO tenure has dropped to just 18 months. In an industry overwhelmed by complexity, the only way forward is faster. That means visibility, not more strategy decks. Impact, not more headcount.
What Is a Medialake? Why It’s the Missing Link in Modern Marketing Operations
Marketing teams are flying blind in a fragmented, AI-fueled ecosystem. Medialake connects your existing tools to deliver the visibility and intelligence they’re missing. It’s the foundation for smarter, faster, compliant marketing.
Release Notes v1.38
Features Social Media Connections are now broken down by their constituent pages on the dashboard and the reports. Resolved Issues Resolved an issue where users couldn’t edit their profile settings on teams that were disabled by admins
The Uncomfortable Truth: Why Your AI Strategy is Only as Good as Your Data
AI can’t fix what it can’t see. Without clean, connected, and complete data, even the best AI strategy will underdeliver. The uncomfortable truth? Your data—not your model—is the real competitive edge.
Brand Governance Isn’t Red Tape — It’s Revenue Insurance
Brand governance isn’t bureaucracy—it’s protection. In a world of content chaos and compliance risk, it safeguards your revenue, reputation, and reach. Think of it not as red tape, but as revenue insurance.
Your Brand Is Only as Strong as Your Worst Activation
Your brand isn’t defined by your best campaign—it’s exposed by your worst. One off-brand activation can undo years of investment, trust, and equity. In today’s fragmented landscape, consistency isn’t optional—it’s survival.
Brand Governance Is Broken (But Your Teams Won’t Say It Out Loud)
Brand governance is broken—scattered tools, unclear rules, and zero visibility are leaving gaps no one wants to admit. Your teams are improvising, compliance is reactive, and risk is compounding. It’s time to face the silence and fix the system.
The hidden cost of marketing fragmentation – why global brands are losing control — and how to get it back
Global brands aren’t struggling with content volume—they’re drowning in fragmentation. Siloed teams and disconnected tools are costing visibility, control, and ROI. The longer it’s ignored, the more expensive it gets.
Content lifecycle and utilisation are all the rage. Here’s what most enterprises are still missing.
Every enterprise is talking about content utilisation and content lifecycle. Teams are producing more content than ever. But despite the noise—and the tools—most companies are still failing to extract full value from what they create. The problem? It’s not a lack of content. It’s a lack of visibility.
“Don’t Burn the House Down”: Rethinking Visibility in Creative Operations – Highlights from Creative Ops 2025 London
At Creative Ops 2025, a standout talk urged teams to rethink visibility. The message: stop treating it as the final step in creative operations—make it the starting point. Forget big transformation projects; start small, automate one thing, connect one dataset. Visibility begins with action, not overhaul.
Is 60% of Your Creative Work Going Unused?
Up to 60% of creative work never sees the light of day—wasted time, budget, and talent. The culprit? Lack of visibility into what exists, what’s performing, and what’s needed. It’s not just inefficiency—it’s lost opportunity.
Creative Visibility Starts with Tech, Not Templates
Creative visibility doesn’t come from strategy or workshops —it starts with technology that shows what’s actually happening. Without it, brand teams are guessing, not governing. If you can’t see it, you can’t improve it.
Introducing Medialake v1.29
Introducing our latest features