Discover how the top teams power their creative ops
See where your creative is used, how it performs and where your brand is at risk.
Powerful features
Unrivalled intelligence across your creative operations
Every asset. Every channel. Every market. Every risk. One platform.
Brand Guardian
Detect non-compliant assets before they cost you millions
Automated talent and music detection combined with licensing data makes it easy to identify non-compliant assets in real time. Instantly locate and remove content across outbound channels to reduce risk and protect your brand.
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Talent & music detection
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End-to-end protection
Utilization tracking
Discover the 53% of content that never gets used
Create clear reports showing exactly which channels and regions your campaigns are live in. Identify underutilized creative, and spot where your content is driving the most impact.
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Campaign utilization
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Return on use
Creative Intelligence
Identify top-performing creative up to 3× faster
View a unified picture of creative performance across all paid media channels. Medialake helps you identify top-performing assets, compare results across formats and regions, and understand exactly what’s driving performance.
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Unified data
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Cross channel performance
Brand Agent
Reclaim 10 hours a week with an agent that knows your creative
Speed up your workflows with a dedicated intelligent agent that understands your creative, its performance history, and licensing risks. Get high-level, detailed answers in seconds—formatted and ready for leadership to act upon.
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Context aware
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Purpose built
This is what changes when creative becomes measurable
Visibility across channels
Every asset is tracked across regions, platforms, and campaigns.
Greater compliance confidence
Teams know which assets are licensed, approved, and safe to use.
Less wasted creative
Visibility into usage stops overproduction and duplication.
Built to overlay
We connect to everything
Take back control
One platform to unite every team
Medialake gives enterprises full visibility across their creative landscape.
Security & scalability
Set up in days.
Infinitely scalable.
Completely secure.
Medialake is built from the ground up with scalable modular architecture. It supports the latest security standards, including ISO27001 & SOC2II certification.
Customers
The smartest teams already know
If you want to track content utilization properly, this is the platform to use. Instead of opening 45 different tabs or spreadsheets, Medialake shows you your usage instantly.
David Granger
Head of Content
Medialake helped us identify old assets that were still live with expired music licenses. This alone saved us millions in potential licensing infringements.
Rich Mason
Global Head of Operations
From licensing through to performance, Medialake lets us see everything in one place, including how our campaigns are actually being used.
David Russell
Managing Director
Blog
Latest Insight
How do I track which marketing assets are actually being used?
Your DAM knows an asset exists, who uploaded it, what version is approved and how many times it was downloaded. Its knowledge ends at the moment someone clicks download.
The Influencer Blindspot
You approved the post. Then it joined hundreds of others running live across markets, platforms and agencies. At that volume, approval stops being the same thing as oversight.
3 reasons your Creative Ops team has to be tracking content usage in 2026
Most enterprise Creative Ops teams can tell you how much they spent producing content last quarter. Very few can tell you how much of it was actually used. That gap is the problem. And in 2026, it’s getting harder to ignore.
Get Started
Stop guessing. Start knowing.
Find out how the world's largest brands run on creative intelligence.