Twelve Reels just cost a beauty giant $210k. The lawsuit isn’t the problem. What’s still sitting in your back catalogue is.
The Hidden IP Time Bomb Sitting in Your Marketing Stack
Your agency is producing the content. Your influencers are growing your brand. Both just used unlicensed music. But, your brand is the one going to court, and no indemnity clause is stopping that.
Is Your Creative Budget Going in the Bin?
We threw fake £20 notes into a bin at Creative Ops London this week. The response told us everything.
AI in Creative Operations: Hype vs. Reality in 2026
63% of organisations expect AI to give employees more time for strategic and creative work. That is not a prediction about some distant future. It is the expectation of business leaders right now, in 2026, based on what they are already seeing.
Production Companies and Legal Liability: What Brands Must Know
Hiring a production company feels like the safe move. They handle the creative, they source the music, they manage the shoot — and if something goes wrong, that’s on them, right?
Creative Operations Has a Visibility Problem – And It’s Costing Billions
For years, the role of Creative Operations has been defined by workflow.
The Great Licensing Arms Race: AI Is Coming for Your Expired Music Rights
That Instagram Reel from 2021? Yeah, it might be a ticking time bomb.
5 Signs Your Company Is Actually Taking Creative Ops Seriously
Many companies say they care about Creative Operations. Far fewer operate like they do.
Top 5 Tools for Creative Operations in 2026
Creative Operations is undergoing one of the most significant transformations in its history. What was once a discipline focused on workflow coordination, asset handoffs, and deadline management is now becoming a data-driven, AI-powered operating system for modern marketing and content teams.
Why Enterprise AI Is Stalling: Everyone’s Talking About AI, But Few Are Ready for It
“Everyone’s talking about AI — but few are ready for it. Most enterprises chase generative outcomes before building the foundation: unified, structured, visible data. Without that, AI can’t deliver.”
Brand Governance Isn’t Red Tape — It’s Revenue Insurance
Brand governance isn’t bureaucracy—it’s protection. In a world of content chaos and compliance risk, it safeguards your revenue, reputation, and reach. Think of it not as red tape, but as revenue insurance.
Your Brand Is Only as Strong as Your Worst Activation
Your brand isn’t defined by your best campaign—it’s exposed by your worst. One off-brand activation can undo years of investment, trust, and equity. In today’s fragmented landscape, consistency isn’t optional—it’s survival.