The average CMO tenure has dropped to just 18 months. In an industry overwhelmed by complexity, the only way forward is faster. That means visibility, not more strategy decks. Impact, not more headcount. Every few weeks, the marketing press runs a familiar headline: Another CMO out. New leadership incoming. Sometimes it’s rebranded as a re-org. […]
AI can’t fix what it can’t see. Without clean, connected, and complete data, even the best AI strategy will underdeliver. The uncomfortable truth? Your data—not your model—is the real competitive edge.
Brand governance is broken—scattered tools, unclear rules, and zero visibility are leaving gaps no one wants to admit. Your teams are improvising, compliance is reactive, and risk is compounding. It’s time to face the silence and fix the system.
At Creative Ops 2025, a standout talk urged teams to rethink visibility. The message: stop treating it as the final step in creative operations—make it the starting point. Forget big transformation projects; start small, automate one thing, connect one dataset. Visibility begins with action, not overhaul.
Creative visibility doesn’t come from strategy or workshops —it starts with technology that shows what’s actually happening. Without it, brand teams are guessing, not governing. If you can’t see it, you can’t improve it.
