At Creative Ops 2025, a standout talk urged teams to rethink visibility. The message: stop treating it as the final step in creative operations—make it the starting point. Forget big transformation projects; start small, automate one thing, connect one dataset. Visibility begins with action, not overhaul.
It’s a stat that should stop any marketer in their tracks: up to 70% of creative work never gets used. That’s not a typo. PR Daily report a staggering majority of content produced by marketing teams ends up unused. Our internal data aligns to this reality. Not because it wasn’t good. Not because it wasn’t on-brand. […]
