Customer story

Unlocking true visibility: AI-powered content auditing & lifecycle insights for global fashion brand

Transforming the content strategy of a renowned fashion brand by providing full transparency into content usage, wastage, and performance to optimize production investments.

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The Challenge

The fashion industry thrives on visual content, but the brand faced significant hurdles in tracking what was being used, what went to waste, and where production dollars were really making an impact. With 70% of content unaudited and 50% never used, teams struggled to justify production budgets that were based on guesses rather than data. The content lifecycle was obscure, and efforts to track usage and effectiveness were fragmented across platforms, leaving room for substantial inefficiencies and waste.

The Outcome

By auditing the content lifecycle with advanced AI, the brand was able to gain a comprehensive view of content performance across all channels. This allowed data-backed decisions on content creation and reuse, optimizing production budgets and maximizing ROI. The organization now operates with clarity on what works and what doesn’t, turning estimates into precise, actionable data.
Measuring the immeasurable

From unaccountable creativity to lifecycle-proven ROI

A global fashion powerhouse with a dynamic content pipeline but limited visibility into what’s actually being used, causing unnecessary production spend and inefficiencies. Teams across markets operated in silos, making it nearly impossible to determine content effectiveness or measure ROI accurately.

With 50% of content going unused, the need for a solution that provided full transparency into the content lifecycle became clear. Manual processes were time-consuming and unreliable, leading to missed opportunities for optimization and wasted resources.

An AI-driven platform was integrated to audit content from production through to usage and retirement, revealing clear insights into content utilization, redundancy, and wastage. By connecting with existing content management systems and syncing in real-time, the platform delivered insights without disrupting established workflows. Teams were now empowered with hard data to make informed production decisions, drastically improving content effectiveness.

  • The transformation team successfully streamlines operations across various departments, aligning content strategies globally and locally to enhance overall performance.
  • Marketing and creative teams now have real-time insights into which content is performing, leading to smarter decisions on where to invest.
  • By auditing 100% of content, the company can optimize production budgets, eliminating guesswork and focusing resources on high-impact content.
  • The brand enjoys a future of increased visibility, allowing for continuous improvement, stronger ROI, and competitive advantage in a fast-paced, visually-driven industry.

Results

Production budget efficiencies realized within 6 months

0 %

reduction in unused content

0 %

improvement in content audit accuracy

0 x

faster insights delivered on content performance across global channels

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