Customer story

Streamlining creative workflows: AI-powered asset management for a global travel brand

Transforming a global travel brand by unifying creative teams and systems, increasing visibility into workflows, and boosting productivity across regions.

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The Challenge

The brand's global creative teams struggled with fragmented systems and a lack of visibility into each other’s work, leading to inefficiencies and delays. Creative teams couldn't easily find or share assets, resulting in lost productivity and poor reuse of existing campaigns. The need for a unified solution that would allow teams to “see” every asset across multiple platforms, from Frame.io to DAM, was critical to improving efficiency.

The Outcome

By implementing an AI-driven platform, the brand created a single source of truth for all creative assets, accessible across global teams. This significantly reduced time spent searching for materials, streamlined collaboration, and enabled better reuse of content, ultimately boosting productivity and creative output.
Hyper search

From remote teams to hyper-efficient creatives

A global travel brand with multiple creative systems and teams operating in silos. There was no unified view of creative assets, making it difficult for teams to collaborate and reuse campaign materials effectively.

Without a centralized platform for asset management, creative workflows were slow and inefficient. Teams spent excessive time searching for content, leading to stalled productivity and missed opportunities for content reuse.

An intelligent asset management platform was introduced, unifying creative workflows across global teams. By integrating with existing creative systems like Frame.io and DAM, the platform provided a centralized, real-time view of all assets. Teams could now collaborate seamlessly without changing the way they worked, reducing time wasted on asset searches and improving content reuse.

  • The platform successfully unifies creative teams and systems, enabling seamless global collaboration.
  • Creative leads have real-time access to all assets, improving decision-making and campaign execution.
  • The brand reduces inefficiencies in its creative process, leading to increased productivity and faster go-to-market times for campaigns.
  • The global travel brand operates with greater agility, maximizing the reuse of creative assets and minimizing production costs, ultimately driving business growth.

Results

Efficiencies are just the beginning.

0 %

reduction in time spent searching for assets

0 %

increase in asset reuse across regions

0 x

faster delivery of creative projects

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