Customer story

Elevating global collaboration: using AI to drive marketing efficiencies for a leading airline

A global airline's digital transformation team unifies marketing operations across continents, creating unprecedented visibility into content deployment and lifecycle management.

Book a demo

The Challenge

A worldwide airline was facing operational challenges in aligning marketing teams spread across various regions. Agencies, in-house teams, and marketing leadership lacked visibility into the assets being developed, re-versioned, or pushed across diverse customer channels. This fragmentation led to inefficiencies, duplicated efforts, and missed opportunities to repurpose content effectively. The need for instant, unified visibility was critical to driving collaborative efforts and ensuring consistency in marketing strategies across international markets.

The Outcome

By implementing a centralized content management platform, the airline gained real-time visibility into the content being created, deployed, and repurposed. The platform allowed for seamless collaboration between teams thousands of miles apart, providing instant access to content lifecycle mapping across all customer touchpoints, improving speed, and decision-making accuracy.
Measuring the immeasurable

From disjointed creativity to centralised effectiveness

The airline operated in a highly decentralized marketing ecosystem, with teams and external agencies operating independently in different regions. Without a unified system, they struggled with disjointed workflows and lacked transparency on how and where content was being used or repurposed. This led to inefficiencies, a lack of coordination, and the inability to strategically leverage high-performing assets across the global network.

The need for instant, centralized visibility across the content lifecycle was paramount. Without a unified view of content usage, re-versioning, and deployment across various channels, teams were unable to collaborate effectively, leading to inconsistent customer experiences. The existing approach relied on manual tracking, which was prone to delays and errors.

Medialake integrated seamlessly into existing workflows, giving teams and agencies instant visibility into every asset in development or being deployed. The platform mapped the lifecycle of each content piece, tracking where and how it was being re-versioned for different markets and channels. It allowed marketing teams to work collaboratively, accelerating project timelines and reducing redundancies, all while maintaining the same working methods.

  • The airline’s digital transformation team successfully unifies its global marketing efforts, empowering cross-regional teams to work faster and smarter.
  • Marketing leaders gain real-time insight into the content lifecycle, from creation to deployment across customer channels, allowing for agile decision-making and more effective content reuse.
  • The airline can identify high-impact content, optimize asset allocation, and streamline the repurposing of materials for new markets.
  • Over time, reduction in waste, increased marketing efficiencies, and enhanced customer experiences, driving long-term business growth and global brand consistency.

Results

Efficiencies are just the beginning.

0 x

faster content deployment across regional markets

0 %

of content lifecycle mapped and visible to all teams

0 %

reduction in content duplication

Get Started

Ready to see Medialake in action?

See how Medialake could transform your world with Asset Intelligence.

Book a demo