Medialake is a presenting sponsor of the Breaking and Entering Live Show through February. Here’s why we’re putting our name behind two of the most talked-about voices in advertising.
If you work in marketing, you’ve probably seen Jack and Geno. Breaking and Entering began as a podcast and has become one of the few shows the advertising industry actually watches: live interviews with the people running the biggest brands, played straight, with a satirical edge. They’ve taken the show from YouTube and LinkedIn to the beaches of Cannes, and they’ve done it without asking anyone’s permission.
That’s a big part of why we wanted to be involved.
01Creators are setting the pace
The way brands reach people has changed. Audiences now follow creators more than channels: people with a point of view, a voice and the trust of the audience they built themselves. Breaking and Entering is a good example. Two people, a camera and a sharp idea now hold the attention of the same CMOs that legacy trade media spend millions trying to reach.
For brands, this is a huge opportunity. Creators bring reach, credibility and a speed no traditional production line can match. They also bring complexity. Every collaboration means more assets, more music, more talent agreements and more versions running across more platforms. Add AI-generated content to the mix and the volume becomes almost impossible to track.
The marketing leaders we speak to describe the same tension. They want to back bold creative and work with more creators, not fewer. What holds them back is that every new piece of content raises the same questions. Is it cleared? Is it compliant? Is it working? Most teams answer those questions by hand, one asset at a time, which is exactly the work that slows great creative down.
02Where Medialake comes in
Medialake is the company that loves strong brands, and our job is to help them grow stronger. We analyse every piece of creative and every audience signal a brand puts into the world, and turn it into the strategy that grows the top line. Along the way, we take care of the compliance, music rights and talent licensing that would otherwise sit with creative teams.
That’s the housekeeping. The real work is giving marketing leaders a clear view of what’s driving growth, so they can make more of it. Brands like Dyson, Gymshark, Estée Lauder, J&J and Google use Medialake for exactly that.
We’re not here to replace the people who make the work. Quite the opposite. When the admin runs in the background, creators and creative teams get their time back for what they’re best at: making things people want to watch.
03Why Breaking and Entering
Jack and Geno do things differently. They’re bold, a little disruptive, and they’ve built a show the industry listens to by being honest about how marketing really works. That’s the same spirit we bring to the brands we work with. The old way of managing creative wasn’t built for the volume brands now produce, and something better is needed.
Adrian Goris, Medialake’s co-founder and CTO, explains why the show was the right fit:
“Jack and Geno have the ear of global marketing leaders, and they’ve earned it by saying what everyone else in the industry is thinking. We respect that. The conversations on their show are the ones shaping where brands go next, and we want to be part of them.”
Adrian Goris, Co-founder and CTO, Medialake
Over the coming months, you’ll hear from us on the show, and we’ll be sitting down with Jack and Geno for a conversation about where creative, data and growth meet.
As Richard Wilson, Medialake’s founder and CEO, puts it:
“Creators have changed what great marketing looks like, and AI has made it infinite. The brands that win will be the ones that can move at that speed without losing control of it. Breaking and Entering shows what happens when you give bold ideas room to breathe. That’s what we do for strong brands.”
Richard Wilson, Founder and CEO, Medialake
Watch the Breaking and Entering Live Show on YouTube and LinkedIn, and visit medialake.ai to learn more.
