In today’s fast-moving marketing landscape, visibility isn’t just a nice-to-have, it’s the foundation of growth. Without clarity, teams fall into chaos. With visibility, chaos transforms into control, and control fuels scalable growth. Join us for the second episode of our Marketing in the Age of AI series, hosted by Richard Wilson & Darren Goode.
In this episode of ML Stories, we sit down with Rich Sica, an advertising business affairs professional and music strategist whose career spans some of the biggest names in tech and entertainment, including TikTok and Meta. Rich has worked with global brands to shape campaigns that bridge advertising, music, and technology — from managing rights and talent contracts to leading creative partnerships that bring storytelling and sound together. We talk about how TikTok has become a testing ground for bold ideas, what are the most overhyped metrics, and how AI should be a co-pilot for creativity.
When you speak with Miles Chevalier, you quickly realize his perspective on marketing and technology is shaped as much by human experience as it is by systems.
From a career in performing arts to Digital Data Architect, Robert Barbaro’s career path has been anything but ordinary. Today, at David Lloyd Clubs, he’s shaping how data and AI are used to drive growth, optimise customer journeys, and rethink how organisations prepare for the future.
