In today’s fast-moving marketing landscape, visibility isn’t just a nice-to-have, it’s the foundation of growth. Without clarity, teams fall into chaos. With visibility, chaos transforms into control, and control fuels scalable growth. Join us for the second episode of our Marketing in the Age of AI series, hosted by Richard Wilson & Darren Goode.
After building an internal agency and navigating a full restructure, Santiago Gonzalez is back at Wayfair — this time acting as the bridge between production, creative ops, and go-to-market teams.
Nicole Cobble is a global marketing and creative operations leader shaping how luxury brands bring ideas to life. With experience driving creative transformation, brand image, experiential strategy, and in-house agency operations globally, she’s spent her career building the systems that make creativity work at scale.
In this blockbuster episode of ML Stories, we sit down with Adam Akisanya, ex–North Face Global Creative Operations Manager, to talk about what it really takes to build creative teams and brands that last. From keeping burnt-out creatives inspired, to helping brands move beyond selling products and into building communities, Adam shares a real look at what makes marketing work in 2025.
