From TikTok to Meta—Rich Sica on the New Era of Brand Storytelling | ML Stories

In this episode of ML Stories, we sit down with Rich Sica, an advertising business affairs professional and music strategist whose career spans some of the biggest names in tech and entertainment, including TikTok and Meta. Rich has worked with global brands to shape campaigns that bridge advertising, music, and technology — from managing rights and talent contracts to leading creative partnerships that bring storytelling and sound together. We talk about how TikTok has become a testing ground for bold ideas, what are the most overhyped metrics, and how AI should be a co-pilot for creativity.