How the Best Brand Are Using AI to Simplify & Grow | Episode 01
In this first episode of our Medialake webinar series, Richard Wilson and Darren Goode dive into how leading brands are putting AI into practice to drive real growth. You’ll hear practical strategies for simplifying decision making, examples of how enterprises are overcoming common challenges, and insights into where AI is already transforming marketing and operations. Whether you are just starting to explore AI or looking to refine your approach, this session will help you identify the right moves to create impact at scale.
After building an internal agency and navigating a full restructure, Santiago Gonzalez is back at Wayfair — this time acting as the bridge between production, creative ops, and go-to-market teams.
Nicole Cobble is a global marketing and creative operations leader shaping how luxury brands bring ideas to life. With experience driving creative transformation, brand image, experiential strategy, and in-house agency operations globally, she’s spent her career building the systems that make creativity work at scale.
In this blockbuster episode of ML Stories, we sit down with Adam Akisanya, ex–North Face Global Creative Operations Manager, to talk about what it really takes to build creative teams and brands that last. From keeping burnt-out creatives inspired, to helping brands move beyond selling products and into building communities, Adam shares a real look at what makes marketing work in 2025.