Michele Fry, former Head of Creative at Ocado, has spent her career at the intersection of creativity, efficiency, and brand building. In this interview, she shares why perfection is no longer the goal in marketing, how authenticity and speed are redefining the industry, and where she sees AI unlocking new possibilities for creative teams.
With more than 15 years of experience at companies such as Netflix, Disney, and HBO, Gil Gonzalez is a Product Manager and Creative Assets Specialist who has led initiatives to optimize digital asset management (DAM) systems and media workflows.
Joanna Coleman is a Marketing Operations Project Manager, formerly with UnitedHealthcare, where she led marketing operations and project workflows across a high-volume marketing communications team.
They’re not just cleaning up the chaos — they’re uncovering where the growth really is.In a world of content overload, structured data is the difference between guesswork and smart reinvestment. Know what’s working. Do more of it. That’s the game now.
They’re not just cleaning up the chaos — they’re uncovering where the growth really is.In a world of content overload, structured data is the difference between guesswork and smart reinvestment. Know what’s working. Do more of it. That’s the game now.
They’re not just cleaning up the chaos — they’re uncovering where the growth really is.In a world of content overload, structured data is the difference between guesswork and smart reinvestment. Know what’s working. Do more of it. That’s the game now.
They’re not just cleaning up the chaos — they’re uncovering where the growth really is.In a world of content overload, structured data is the difference between guesswork and smart reinvestment. Know what’s working. Do more of it. That’s the game now.
The AI arms race in marketing is accelerating—but most organisations are running before they can crawl. GenAI is a pipe-dream when systems are still fragmented.
They’re not just cleaning up the chaos — they’re uncovering where the growth really is.In a world of content overload, structured data is the difference between guesswork and smart reinvestment. Know what’s working. Do more of it. That’s the game now.
In an era where AI can generate infinite content in seconds, luxury brands face a paradox: more content, less control.
They’re not just cleaning up the chaos — they’re uncovering where the growth really is.In a world of content overload, structured data is the difference between guesswork and smart reinvestment. Know what’s working. Do more of it. That’s the game now.
Creative Ops might be the most underrated lever in marketing. Not here to burn siloes down — just to navigate them better. And when they do, the savings and growth unlocked are often worth millions.
The average CMO tenure has dropped to just 18 months. In an industry overwhelmed by complexity, the only way forward is faster. That means visibility, not more strategy decks. Impact, not more headcount.
Marketing teams are flying blind in a fragmented, AI-fueled ecosystem. Medialake connects your existing tools to deliver the visibility and intelligence they’re missing. It’s the foundation for smarter, faster, compliant marketing.
AI can’t fix what it can’t see. Without clean, connected, and complete data, even the best AI strategy will underdeliver. The uncomfortable truth? Your data—not your model—is the real competitive edge.
Your brand isn’t defined by your best campaign—it’s exposed by your worst. One off-brand activation can undo years of investment, trust, and equity. In today’s fragmented landscape, consistency isn’t optional—it’s survival.
Brand governance is broken—scattered tools, unclear rules, and zero visibility are leaving gaps no one wants to admit. Your teams are improvising, compliance is reactive, and risk is compounding. It’s time to face the silence and fix the system.
Global brands aren’t struggling with content volume—they’re drowning in fragmentation. Siloed teams and disconnected tools are costing visibility, control, and ROI. The longer it’s ignored, the more expensive it gets.
Every enterprise is talking about content utilisation and content lifecycle. Teams are producing more content than ever. But despite the noise—and the tools—most companies are still failing to extract full value from what they create. The problem? It’s not a lack of content. It’s a lack of visibility.
At Creative Ops 2025, a standout talk urged teams to rethink visibility. The message: stop treating it as the final step in creative operations—make it the starting point. Forget big transformation projects; start small, automate one thing, connect one dataset. Visibility begins with action, not overhaul.
