Twelve Reels just cost a beauty giant $210k. The lawsuit isn’t the problem. What’s still sitting in your back catalogue is.
Is Your Creative Budget Going in the Bin?
We threw fake £20 notes into a bin at Creative Ops London this week. The response told us everything.
AI in Creative Operations: Hype vs. Reality in 2026
63% of organisations expect AI to give employees more time for strategic and creative work. That is not a prediction about some distant future. It is the expectation of business leaders right now, in 2026, based on what they are already seeing.
Production Companies and Legal Liability: What Brands Must Know
Hiring a production company feels like the safe move. They handle the creative, they source the music, they manage the shoot — and if something goes wrong, that’s on them, right?
Creative Operations Has a Visibility Problem – And It’s Costing Billions
For years, the role of Creative Operations has been defined by workflow.
The Great Licensing Arms Race: AI Is Coming for Your Expired Music Rights
That Instagram Reel from 2021? Yeah, it might be a ticking time bomb.
AI is failing because data foundations are non-existent ⚠️
AI Isn’t Failing CMOs. Their Operating Model Is. And until we address that honestly, AI will remain an expensive layer sitting on top of structural inefficiency – with pilots and projects repeatedly failing – costing reputations and jobs.
The CMO’s 2026 Survival Guide: 3 Questions You Better Have Answers For
In the “before times” (circa 2023), a CMO could get away with a strategy built on vibes, vanity metrics, and a “test and learn” budget that never actually stopped testing.
5 Signs Your Company Is Actually Taking Creative Ops Seriously
Many companies say they care about Creative Operations. Far fewer operate like they do.
Top 5 Tools for Creative Operations in 2026
Creative Operations is undergoing one of the most significant transformations in its history. What was once a discipline focused on workflow coordination, asset handoffs, and deadline management is now becoming a data-driven, AI-powered operating system for modern marketing and content teams.
Why Enterprise AI Is Stalling: Everyone’s Talking About AI, But Few Are Ready for It
“Everyone’s talking about AI — but few are ready for it. Most enterprises chase generative outcomes before building the foundation: unified, structured, visible data. Without that, AI can’t deliver.”