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Marketing, AI, Thought Leadership

From Showtime to WMG: Paul Nicholson’s Creative Ops Playbook

September 11, 2025 Ben Buckley

Paul Nicholson has spent decades building and running creative operations at scale, including 24 years at Showtime leading Production and Operations.

Marketing, AI, Thought Leadership

From Perfection to Authenticity: Michele Fry on Marketing’s Fast-Paced Future

September 5, 2025 Ben Buckley

Michele Fry, former Head of Creative at Ocado, has spent her career at the intersection of creativity, efficiency, and brand building. In this interview, she shares why perfection is no longer the goal in marketing, how authenticity and speed are redefining the industry, and where she sees AI unlocking new possibilities for creative teams.

Marketing, AI, Thought Leadership

AI without infrastructure is just hype: Why CMOs are failing to capitalize on Generative AI

June 25, 2025 Richard Wilson

The AI arms race in marketing is accelerating—but most organisations are running before they can crawl. GenAI is a pipe-dream when systems are still fragmented.

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