In this blockbuster episode of ML Stories, we sit down with Adam Akisanya, ex–North Face Global Creative Operations Manager, to talk about what it really takes to build creative teams and brands that last. From keeping burnt-out creatives inspired, to helping brands move beyond selling products and into building communities, Adam shares a real look at what makes marketing work in 2025.
After building an internal agency and navigating a full restructure, Santiago Gonzalez is back at Wayfair — this time acting as the bridge between production, creative ops, and go-to-market teams.
Nicole Cobble is a global marketing and creative operations leader shaping how luxury brands bring ideas to life. With experience driving creative transformation, brand image, experiential strategy, and in-house agency operations globally, she’s spent her career building the systems that make creativity work at scale.
In this episode of ML Stories, we sit down with Rich Sica, an advertising business affairs professional and music strategist whose career spans some of the biggest names in tech and entertainment, including TikTok and Meta. Rich has worked with global brands to shape campaigns that bridge advertising, music, and technology — from managing rights and talent contracts to leading creative partnerships that bring storytelling and sound together. We talk about how TikTok has become a testing ground for bold ideas, what are the most overhyped metrics, and how AI should be a co-pilot for creativity.
